Steve Worthington
Professor of Marketing, Monash University - Faculty of Business and Economics
Professor Steve Worthington is Professor of Marketing at Monash University in the Faculty of Business and Economics. He specialises in the issues surrounding the distribution of financial services particularly via plastic cards and in the organisation and control of the payment systems through which these cards are used.
He has previously lectured at Staffordshire University, Manchester Business School, the University of Stirling and Trent University, Nottingham.
Steve has published widely, both in academic journals such as Journal of Marketing Management, Journal of Retailing and Consumer Services and the International Journal of Bank Marketing, and in more practitioner focused publications such as The Financial Times, European Card Review, and Cards International. He has also written a number of case studies concerning both bank and retailer provision of financial services.
A frequent presenter/chairman at industry conferences, Steve has also been used by the media as independent commentator on the delivery of financial services by plastic cards. He has also authored three major reports, the first, Branding and Relationships in Plastic Cards, which was published by the Financial Times ,the second, The China Cards Market 2006 published by VRL Publishing Ltd and the third, Banking at the Checkout 2007/2008,published by European Card Review.
is Professor of Marketing at Monash University in the Faculty of Business and Economics. He specialises in the issues surrounding the distribution of financial services particularly via plastic cards and in the organisation and control of the payment systems through which these cards are used.
He has previously lectured at Staffordshire University, Manchester Business School, the University of Stirling and Trent University, Nottingham.
Steve has published widely, both in academic journals such as Journal of Marketing Management, Journal of Retailing and Consumer Services and the International Journal of Bank Marketing, and in more practitioner focused publications such as The Financial Times, European Card Review, and Cards International. He has also written a number of case studies concerning both bank and retailer provision of financial services.
A frequent presenter/chairman at industry conferences, Steve has also been used by the media as independent commentator on the delivery of financial services by plastic cards. He has also authored three major reports, the first, Branding and Relationships in Plastic Cards, which was published by the Financial Times ,the second, The China Cards Market 2006 published by VRL Publishing Ltd and the third, Banking at the Checkout 2007/2008,published by European Card Review.
