Belinda Rowe
CEO Australia ZenithOptimedia Group
Belinda would lead the overall business and would be responsible for aligning the Agency service with Citi’s business needs.
Belinda has been in senior management of creative and media agencies over the last 13 years – she ran Publicis Mojo in Melbourne in 1995 before taking up the position of managing Optimedia in 1997 to create an award winning agency.
Her diverse agency management experience has enabled her to bring together creativity, communications and business into the media landscape to the benefit of ZenithOptimedia’s clients.
The culmination of these skills has driven ZenithOptimedia’s approach and vision resulting in significant and consistent agency growth as well as the Agency being highly awarded in Cannes, Media Federation and the Australian Digital Awards.
Belinda has worked in the categories of tourism, media, telecommunications, packaged goods and retail. She continues to be involved with companies such as Qantas, Nestlé, Lion Nathan, Sensis, L’Oréal, News Corporation and the Victorian Government.
Belinda has also driven ZenithOptimedia’s growth in new specialised areas such as digital, metrics, channel planning and programme integration
The focus in these new areas has led to significant growth for the agency – ZO Australia would be close to the largest digital agency in the market particularly with a significant investment in the areas of search and production.
Belinda has also become involved in areas outside as well as in the communications industry by providing support to causes such as;
• Appointed Chairman of the AFA(Advertising Federation of Australia) – the industry body, May 2007
• Appointed Board Member for UNICEF 2008
• CEW Member
• Observer, Oztam (TV ratings measurement)
• University of Sydney (Faculty of Economics & Business), Discipline of Marketing Advisory Board Meeting
