Bec Brideson
Principal Creative Director,Venus Advertising
In a continent where female Creative Directors make up just 6% of the industry, Bec Brideson has successfully led two of Australia's advertising agency hot shops in that role.
Bec spent her first 12 years as an advertising creative working on Fashion, FMCG and "planes, trains and automobiles." Literally.
She has worked on car launches for Holden, Mercedes, and Kia. She has worked on the launch of a passenger train where she convinced Harry Connick Jnr to star in the campaign. She has worked on airline campaigns for both Emirates and Qantas. A career highlight was working with the team on the launch of Richard Branson's Virgin Blue airline brand in Australia, and for the following 3 years.
In a country where females account for just 1% of principals, she opened the doors to her own advertising agency, VENUS, at the age of 32
Capitalising on the figures that women buy or influence 80% of consumer purchases VENUS became Australia's first creative agency focusing on the women's market.
Venus current clients include The Just Group's most successful fast-fashion brand Dotti, 11 high profile shopping centres in Sydney, Melbourne, Brisbane,Tasmania and Adelaide owned by Colonial First State Property Management, 123 Paint Place stores, start-up tampon company Moxie, De Bortoli Wines and the female gymnasium for women, Contours. They have also bought massive awareness tackling child sex abuse for the not-for-profit charity, ChildWise, and the launch of the SpeakUp campaign.
Bec is married and has one baby, with "expansion" on the horizon. Claiming that motherhood has prepared her for even greater insights about women, her plans for business are sighted as "aggressive growth". With women being touted as the answer to economic recovery, it seems that this will be a fait accompli.
She is a self-confessed workaholic and adept Creative. She has received countless prestigious awards both locally and abroad, for excellence in creativity. More importantly, she has earned awards and accolades for advertising effectiveness. She has been a judge at both local and overseas award shows.
A visionary and an entrepreneur, Bec was amongst the first to identify the potentials of marketing to women. A renowned authority in this area, Bec is rocking the boat, upsetting traditional Agency status quo by rattling "old- boy'snetwork" cages.
Bec has addressed conferences across Australia and overseas.
